Search Engine Optimization (SEO) is great for informative searches and top-of-the-funnel traffic, but search queries with a high commercial intent tend to offer very different SERPs with far more ads, sometimes nothing more than ads at the top of the page. By linking your Google Ads to your Google Analytics account, you can compare organic search and PPC data side by side.
Google Ads lets you show your small business to users when they're looking for what you're selling. It's important to note that turning off the “exact match” option will save you a lot of wasted advertising expenses. For example, if you're targeting “women's hats”, your ad may also be triggered by searches for “women's baseball caps” or “Yankee baseball caps”.
Adwords can be used in many ways, but it's important to consider its potential negative effect on business as well. Most new advertisers want their ads to appear in search results, not on random video sites, games, or mobile apps. And of all those dollars, a small portion is spent on online stores that are gaining traction with Google Ads.
Google Ads is a scalable marketing strategy with millions of keywords to bid on and add new ones every day. Get your account structure, conversion tracking, ad copy, and more in good shape with these key considerations. And finally, remember that because of the competition for ad space, your CPC may be much lower than that of a large Fortune 500 company with a large advertising budget just because your ad is of better quality.
Now that you know how Google Ads works and the different types of ads you can use for your campaign, it's time to get started. To get the most out of your Google Ads campaigns, make sure to link them to your Google Analytics account and turn off the “exact match” option. Finally, remember that because of the competition for ad space, your CPC may be much lower than that of a large Fortune 500 company with a large advertising budget just because your ad is of better quality.