TikTok uses a cost-per-mile (CPM) metric to charge for ads. This roughly translates into the advertiser paying 10 dollars or 9 pounds for every 1000 views. If you want to start an advertising campaign, you'll have a minimum budget of 500 dollars or 410 pounds. If you're going to start a branded hashtag challenge and want it to appear on the TikTok Discovery banner, you may have to pay up to $150,000 or 123,000 pounds.
In general, ads cost between 50,000 and 120,000 dollars or between 410 and 123 000 pounds. These low-cost advertising campaigns are attractive, but if we add to this the fact that the average participation rate on TikTok is 5 to 16%, it's easy to understand the appeal of companies from a wide range of sectors.