First, let's start by understanding the difference between on-page and off-page SEO. On-page SEO refers to the optimization of content on your website, such as titles, meta descriptions, and keywords. Off-page SEO is related to activities outside of your website that help build trust and authority, such as link building and social media marketing.
It's important to stay up to date on the latest trends in SEO. One way to do this is by listening to podcasts. Many podcasts feature interviews with experienced SEOs who share their successes, failures, and experiences. Additionally, there are many active Facebook groups dedicated to SEO where members are always willing to answer questions and offer advice.
It's important to remember that learning SEO is an ongoing process. Even after 11 years of experience in SEO, I'm still learning new things all the time. If you're looking for a place to learn SEO at your own pace, there are many courses available online. These courses come with an SEO certification which can be very useful if you plan to pursue an SEO career.
Another great way to learn SEO is by asking questions on forums like Quora. With over 94,000 questions about SEO already asked on Quora, it's likely that any questions you have have already been answered somewhere on this huge forum. Additionally, many top publications offer space for SEO-related content which can be a great resource for learning more about search engine optimization.
If you're looking for a more comprehensive approach to learning SEO, consider taking an online course or attending a conference. Many courses come with an SEO certification which can be very useful if you plan to pursue an SEO career. Additionally, attending conferences can be a great way to network with other professionals in the industry and learn from experienced speakers.
Finally, it's important to become a T-shaped SEO. This means having extensive knowledge of everything related to SEO but excelling in a particular area. To become a T-shaped SEO, start by following my previous beginner recommendations and review posts online, watch videos from experts online, and look for conferences if it's convenient for you.
Moz's The Beginner's Guide to SEO is a great resource for getting started with learning search engine optimization. Additionally, Yoast's plugin can help people start thinking about SEO by providing recommendations for optimizing content on their website.
In conclusion, learning SEO can be a daunting task but with the right resources and guidance it is possible to become an expert in no time. Stay up to date on the latest trends by listening to podcasts and joining Facebook groups dedicated to SEO. Additionally, consider taking an online course or attending a conference if you're looking for a more comprehensive approach to learning search engine optimization.