What is SEO and How Does it Work?

Search Engine Optimization (SEO) is the process of taking steps to help a website or content rank higher on Google by increasing both the quantity and quality of website traffic. Learn more about how SEO optimization works and how to optimize your site for search.

What is SEO and How Does it Work?
Search Engine Optimization (SEO) is the art and science of getting pages to rank better in search engines such as Google. It is the process of taking steps to help a website or content rank higher on Google by increasing both the quantity and quality of website traffic. SEO involves optimizing your website and online content to make it more visible in search engine results, specifically for a pre-selected target audience.

Organizing your SEO content in a structured way helps website visitors navigate to other related pages. Semantic Markup is another SEO strategy used by SEO experts to optimize the semantic markup of a website. Every SEO professional would love to find the magic formula that takes their sites to the top of the SERP and keep them there forever.

SEO professionals also use the Google console to find out which pages have been crawled and if there are any errors caused by poor browsing structure, redirect loops and server errors. To make SEO work for your business, you need to learn how to create easy-to-use and SEO header tags that show the relevance and usefulness of your content.

When it comes to “What is SEO and how does it work”, remember that every SEO content strategy should start with keyword research. If your business is aimed at teens and young adults, you may want to focus on frequent updates with less text, but with more images or videos for SEO content. Then create SEO content that is useful to those people when they use search engines to answer questions or solve a problem.

A study by Hubspot found that companies with 400 or more blog posts per month received twice as much traffic. After you have a clear idea of who you are targeting and why, you can generate an editorial calendar to follow to create new SEO content.

SEO helps your website appear in the top 5 search results for relevant search queries to drive organic and qualified traffic to your business. Some organizations are only interested in SEO so that they can rank their content quickly and make some money in the short term.

SEO is the process of adapting your information so that Google can more easily “decipher your website”. This type of SEO content can be downloaded and saved for later reading, which is useful for busy CEOs.

Find out how to rank on Google by taking advantage of Burnes SEO services.