Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. It is part of the Google Marketing Platform and is available free of charge to anyone with a Google Account. With the help of Google Analytics, you can gain valuable insights into your website's performance, user behavior, and more. In this article, we will discuss the top 10 Google Analytics dashboards and how to use them to get the most out of your data.
The Basic Panel is a great starting point for any website. It provides an overview of your website's performance, including the number of visitors, page views, bounce rate, and more. The Executive Dashboard is designed to provide an overview of your website's performance in terms of revenue, conversions, and other key metrics. The Digital Marketing Dashboard provides insights into how users find and interact with your site, including data about the channels that generate the most views.
The Content Marketing Dashboard helps you analyze the performance of your website's content and shows the entire funnel from attracting visitors to converting them into paying customers. The Social Media Dashboard provides insights into how users interact with your social media accounts, including data about likes, shares, comments, and more. The Ecommerce Dashboard helps you track sales and revenue from your online store. The Site Performance Dashboard provides insights into how quickly your website loads and how users interact with it.
Finally, the Mobile Dashboard provides insights into how users interact with your website on mobile devices. To get the most out of all the data Google collects without turning it into a full-time job, you need to use a Google Analytics dashboard. A dashboard is a collection of metrics that are displayed in an easy-to-understand format. You can customize your dashboard to include any metrics you want and even include data from Facebook Ads, AdWords or Google Search Console so your customers have a clear idea of what works and what doesn't.
You can also use cohorts to analyze user behavior over time. A cohort is a group of users linked by a shared characteristic, for example, users acquired on a specific day. You can leverage this data to inform if, for example, a new buyer's guide is encouraging users to return, indicating that they are moving forward in the buying cycle. Google Analytics provides access to a huge amount of data related to how users find and interact with your site.
To directly access most of the search data in your GA account, you must connect your Google Ads account and the Google Search Console account. My Google Analytics SEO dashboard is good for taking a look at your SEO but the best way to get SEO analysis is through the “landing pages” tab in Google Analytics as well as the “Search Analytics” section in Google Search Console. Google Analytics provides you with the tools free of charge to understand the customer journey and improve marketing ROI. Improve your marketing reports by creating the most effective dashboard instead of pulling just one data source from Google Analytics.
If, for example, there are significantly fewer organic visits to landing pages for a specific product category due to ranking losses, you can quickly analyze the causes and initiate appropriate countermeasures.