Use TikTok's Ad Manager to optimize your audience based on specific filters and keywords. Create similar audiences with the Ad Manager. That means carefully choosing your most loyal followers and letting TikTok discover identical profiles on the platform. In addition, of the 78.7 million users, 75.5% are adults over 20 years of age.
You can find a detailed breakdown of the age groups of TikTok users (by Statista) in the graphic below. Ads on TikTok can potentially reach 884.9 million users over 18 years of age around the world. In addition, considering that ads inspire around 37% of social media users to buy a product, ensuring that your ads are shown to the right people will surely increase your sales. Did you know that you can increase your conversion rate by up to 24% simply by changing “your to “me” in your CTA text? According to TikTok, 90% of challenges with branded hashtags get a ROAS of 250%.
And managing everything on your own as a business owner isn't feasible (unless your day is longer than 24 hours long). All of these are videos created by TikTok users in response to the challenge of using Chipotle's branded hashtags in the midst of a pandemic (which is a type of TikTok ad, as you'll see in the next section). Ultimately, ad performance metrics show you what type of investment you should make in terms of advertising campaigns. Monitoring the performance of your TikTok campaigns is one of the most important steps in ensuring that your ads achieve their objectives.
Having excellent, eye-catching and engaging content is one of the most important things when it comes to optimizing your TikTok advertising campaigns to make them a success. Regardless of the type of ad you choose, there are a couple of things you need to consider to take your video ads to the next level. We hope this post helped you get everything you need to know about creating content for your TikTok ad campaigns. TikTok's ad manager has created an intuitive reporting page that allows you to customize the spreadsheet.
Assuming that you don't want to waste your advertising investment on a disinterested audience, the right segmentation strategies will help you ensure that your ad placement reaches people who are likely to buy your product. TikTok's own ad platform will find profiles with similar characteristics to those of your customers, and this will increase the chances of conversion. TikTok campaigns tend to have higher engagement rates and generate more impressions than ads on other popular social media platforms. In addition, you can also read an interesting and detailed article on how to create an effective advertising campaign on TikTok here.
CTAs are very simple pieces of content that can make a big difference when using TikTok ads.