Google Analytics allows you to isolate and segment a subset of users who are most important to your business. You can segment your data for new visitors, referral traffic, organic traffic, or you can do more with conditional and sequential segments. It also interests classifies your visitors and customers into groups based on their interests.
It's crucial to include conversion tracking of the most compelling business conversions in every Google Analytics installation, whether they're sales, leads, or behavioral targets. Once you've created an account and added the tracking code, it's time to see what you can do with Google Analytics. You'll see a submenu called Properties and Applications, which highlights the websites you've saved to that Google Analytics account. With the help of Google Analytics, you can see exactly the number of visitors to your store, where they come from, what device they are using, and much more.
Google Analytics is an essential tool for any business looking to get a better view of their website and visitors. It helps identify trends and patterns in the way visitors interact with their websites and provides useful correlations and trends in its Insights section. One of the biggest limitations of Google Analytics is its inability to track and attribute offline conversions.