Google Ads, formerly known as Google AdWords, is a Google advertising service that allows companies to display ads in search results from Google and its advertising network. It is an effective way to attract qualified traffic to your business as they search for products and services like the ones you offer. With Google Ads, you can increase website traffic, receive more phone calls, and increase store visits. It gives you the opportunity to stay within your monthly limit and even pause or stop your advertising spending at any time. Google Ads (AdWords) is a similar tool, but it doesn't allow marketing campaigns to run on multiple engine accounts. It is limited to the Google Search Network and its search partners, such as YouTube Search. Google Ads, formerly known as google adwords, allows advertisers to bid on ad placement to drive traffic to their websites. These placements may be on Google's search engine results pages (SERP) or on the Google Display Network (the network of sites, apps, and more that display Google display ads). Learn PPC terms, bidding strategies, and best practices for creating effective ads on Google Ads. Learn more about creating Google ads that drive results. That's why Google Ads has become increasingly popular with companies in all industries. Google is the most used search engine, receiving more than 5 billion queries a day. Not to mention that the Google Ads platform has been around for almost two decades, which gives it a certain seniority in the area of paid advertising. It is a resource used by people around the world to ask questions that are answered with a combination of paid ads and organic results. Hundreds of thousands of companies use Google Ads to promote their businesses, which means that even if you rank organically for a search term, your results are scrolled down the page, below the competition. If you need another reason why you should use PPC to advertise your products or services, your competitors are using Google Ads (and they may even be bidding on your brand's terms). If you use PPC to advertise your products or services, Google Ads should be part of your payment strategy, there's no way around it (except maybe Facebook Ads, but that's another article). If you tried to advertise on Google without success, don't give up. There are a lot of reasons why your Google ads might perform poorly. Let's look at some common Google Ads best practices. Using a planner keeps your PPC projects organized. With Google's PPC planning template and HubSpot, you can see how your ads will appear online, view character counts, and manage your campaigns, all in one place. It's a combination that will give you the results you're looking for, and it may be a few adjustments away. You have the option of creating multiple ads per campaign; use this feature to run split tests on which ads work best. Or better yet, use Google's responsive search ads feature. Your quality score (QS) is how Google determines how your ad should rank. The higher your rank, the better your locations. If your quality score is low, you'll have fewer eyes on your ad and less chance of converting. Google will tell you your quality score, but improving it is up to you. These common terms will help you set up, manage and optimize your Google Ads ads. Some of these are specific to Google Ads, while others are related to PPC in general. Either way, you'll need to know them to run an effective advertising campaign. Google ads can be displayed on search results pages or on a Google Display Network (GDN) web page. GDN is a network of websites that allow space on your web pages for Google Ads; these ads can be text-based or image-based and are displayed alongside content relevant to your target's keywords. The most popular display ad options are Google Shopping and app campaigns. When a Google user types a query into the search field, Google returns a range of results that match the intent of the user performing the search. Keywords are words or phrases that align with what the user wants and that satisfy their query. Select the keywords based on the queries you want your ad to show.