Google My Business vs Google Merchant: What's the Difference?

Google My Business is a free tool that allows businesses to create a profile on Google Search and Maps. It helps businesses reach hundreds of millions of people looking to buy products like theirs every day. With a business profile, companies can connect with customers, post updates, list products and services, accept online orders, and more. Verification allows Google to confirm that the rightful owner of the company is managing the profile. Pointy connects to select point-of-sale systems and automatically adds store inventory to the business profile on Google. Google Merchant Center is a tool that helps businesses manage how their product inventory appears in-store and online on Google. It makes it easy to connect stores with Google and promote products to millions of shoppers through different networks such as Google Search, YouTube, Display, Discover Maps, and Gmail. With Google My Business set up, businesses have access to additional business details on the side of the ads, from a full appointment (name, address, phone number) to business hours and the URL of their website. Google My Business provides insights, maps, search, and Google+ analytics. It also requires compliance with several Google guidelines such as providing a valid physical address, contact number, technical support, and secure payment process. To rank on Google, businesses need to have a verified website and company within Google My Business. Google My Business and Merchant Center are two powerful tools that help businesses reach more customers and increase their visibility on Google. By setting up a business profile on Google My Business and managing product inventory with Merchant Center, businesses can maximize their presence on Google.