Video ads can last up to 60 seconds, but TikTok recommends keeping them between 21 and 34 seconds. Make the first 3 to 10 seconds especially eye-catching and engaging to avoid losing viewers. The best-performing TikTok ads highlight the key message or product in the first 3 seconds. TikTok marketing is the practice of using TikTok to promote a brand, product, or service.
It can include different tactics, such as influencer marketing, advertising on TikTok, and creating organic viral content. The best way to get exposure is to take advantage of the latest trends on TikTok. Taking advantage of trends gives you more chances of appearing on a user's For You page and, therefore, generating more visits and conversions. This post gives you a detailed description of how to advertise on TikTok and what types of ads you can use.
After selecting “Standard Mode” or “Developer Mode”, you'll create your pixel by first configuring a “web event” in your TikTok ad manager. You can view the most popular hashtags on the TikTok discovery page and choose the ones that make the most sense for your ad and brand. The vast majority of TikTok videos are recorded in a vertical format, which means that TikTok users don't expect to have to rotate the screen to see the next video on their For You page. And don't forget that TikTok analytics will show you the best time to publish your ads to reach the maximum audience.
Video ads integrated into the TikTok feed must follow formatting guidelines to be displayed correctly and generate engagement. You can only promote TikToks that you have already published in your own feed, as opposed to uploading a video that only pretends to be an advertisement. Keep reading to learn how to set up TikTok for businesses, how to approach TikTok influencer marketing, and more. TikTok users respect authenticity, so make sure that the content of your ad is true to your company's values and fits your brand.
When you access the TikTok ad manager, be sure to select “Simplified Mode” on the first page when prompted. Let's start with an overview of the advertising options offered by TikTok, as well as some technical details you should know before creating your own ad. Start small, review your metrics and optimize as you go to create a TikTok ad campaign that works for your brand. First, you'll need to access the TikTok Ad Manager and create an account if you don't already have one.
After creating an ad to your liking, you'll have the option to preview it and get an idea of how TikTok users will see it. These easy-to-use tools make it easy for you to create a powerful TikTok ad so you can get it right the first time. You'll be able to see the ad and get information about the advertiser and their experience on TikTok, as well as the highlights of the ad itself.