Technical SEO is the first component and is mainly involved in the design and development parts. This includes optimizing the website's structure, making sure it's mobile-friendly, and ensuring that it loads quickly. It also involves making sure that the website is properly indexed by search engines.
On-page SEO is the second component and involves optimizing the content of a website. This includes optimizing titles, meta descriptions, headings, images, and other elements of the page. It also involves creating content that is authoritative, useful, and answers questions. Additionally, it's important to make sure that the content is shared across different social media platforms to increase engagement.
Off-page SEO is the third component and is anything that can be done outside of your website to get the highest SERP rank. This includes link building, guest blogging, social media marketing, and other activities that help increase your website's visibility. Additionally, one of the main ranking factors for backlinks is the number of referring domains that point to your website.
EAT (Experience, Authority and Trust) is a commonly used acronym that represents three of the most important elements of SEO. Google seeks to display websites that demonstrate expertise in their field, have authority based on a variety of factors, and are reliable.
By understanding these three components of SEO, you can create a comprehensive strategy that will help you achieve higher rankings in search engine results pages (SERPs). Additionally, it's important to remember that SEO isn't just about getting content out to people; it's also about creating quality content that will help you achieve your goals.