Everything You Need to Know About Google Ads (Formerly AdWords)

Google Ads (formerly known as Google Adwords) is an online advertising platform developed by Google. Learn how to use them effectively today with help from certified partners like The Search Marketing Shop.

Everything You Need to Know About Google Ads (Formerly AdWords)
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, in which advertisers bid to show short ads, service offers, product listings or videos to web users. After more than 18 years, Google has changed the name of its flagship advertising product AdWords to Google Ads and has consolidated its other advertising products into Google Marketing Platform and Google Ad Manager. Using Google Ads may be the most profitable decision you make for your business.

Google Ads is a powerful tool for businesses of all sizes. It allows you to reach potential customers who are actively searching for products and services like yours. With the right strategy, you can get your ads in front of the right people at the right time. Learn how to use them effectively today.

Thomas Bagshaw, who has been advertising online businesses for the past 12 years and now specializes in managing AdWords with his company The Search Marketing Shop, which are certified partners of Google, can help you get started. After initial testing proved successful in 1999, Google Adwords was initially launched in October of the following year, with pay-per-impression and only on the right side of search results. October 23, 2000 will be a date forever remembered by Internet marketers around the world, as it was the birth of the first self-service online advertising platform: Google AdWords.

Formerly known as Google AdWords, Google Ads aims to make it easier for street vendors to advertise on partner pages, videos, searches and more to reach potential buyers. AdWords users could take advantage of the display network to display ads on websites that were registered in the Google AdSense program. Unlike AdWords, Google Ads will have more automated campaign development capabilities that use machine learning and AI to help marketers launch campaigns with less administrative and platform knowledge. However, on the other hand, Google has improved the AdWords service to increase targeting and has added more flexible settings, ad extensions and better tracking.

Google continued to evolve its business model, moving from AdSense CPM billing and impressions to AdWords and CPC billing. For consumers who want to support online stores that are locally owned, veteran or black-owned, to name a few, Google Ads now allows opt-in labels.

If you're looking for a way to get your business noticed online, then look no further than Google Ads. With its powerful targeting capabilities and automated campaign development tools, it's easy to get started and start seeing results quickly. And if you need help getting started or optimizing your campaigns, there are plenty of certified partners like The Search Marketing Shop who can help you get the most out of your campaigns.