How to use the tracker for TikTok ads Create a TikTok pixel. Yes, it all starts with a TikTok pixel. But how do you track the performance of a campaign on a TikTok ad account? The platform allows you to track TikTok ad data in real time and, with DashThis, you can optimize your data collection and analysis strategy using customized report formats that help you have a solid idea of how your ads are performing. As with any paid ad channel, you'll have to go through a complicated technical setup when determining ad tracking.
To avoid constantly publishing and exporting reports, try the scheduled execution feature of TikTok Ads Manager. The dashboard page is your top-level view for getting a quick view of your performance across campaigns, ad groups, and ads. Both templates include ad group performance and ad performance, and the most relevant dimensions and metrics are shown depending on the template you select. The social network of the moment has arrived at Metricool and now you can analyze how your advertising campaigns have worked on TikTok Ads.
And this is one of the latest news from Metricool, analyze your campaigns on TikTok Ads while analyzing all the content of your other social networks. An alternative for TikTok tracking would be to use a customized solution from third-party ad tracking software. Make sure that your ad tracking solution has an API integration with TikTok to provide the server-side tracking mentioned above. To carry out campaigns on TikTok, it is necessary to have a TikTok For Business account where you can develop the ads and, later, view the analysis of each campaign.
There are many solutions that offer ad tracking features, but only a few have integration with the TikTok API. With the premium version of Metricool, you can download automated reports with all the information from your TikTok Ads account. Another option you'll have to do when tracking TikTok ads is to choose tracking with redirection or without redirection. Since TikTok users tend to scroll endlessly, the ad may appear for the same person several times, each of which would count as a different impression.