A Google My Business listing makes your company information more visible in search results, but it doesn't give you the level of customization and control that a website offers. A website makes it easier to stand out from the competition in a way that company lists can't offer. The main purpose of Google My Business websites and other local listing services is to provide quick information. Websites act as the real resource for company information, product descriptions, services, testimonials and pricing, and can help you achieve a higher rank on Google and ultimately improve your online visibility by appearing higher on Google's ranking.
One of the biggest disadvantages of Google My Business is that you can only list one location because this service uses your company's physical address. This can make it difficult for HVAC business owners with a small-town address to reach a wider audience. In other words, you can't be in two places at once with Google My Business. Organic SEO should be part of your overall marketing strategy, along with SEO best practices, including creating backlinks, that will help rank your HVAC website higher in Google search results.
Work is currently underway on New Sites, as Google engineers hope to re-integrate the features and functions that were lost between Classic and New. I recommend that you do so, since Google also automatically adds your company name in the upper left corner of the published page. Google offers several tools, including the ability to create a Google My Business page and a Google+ account. Therefore, anyone searching for relevant terms, such as air conditioning repair or HVAC services, will see Google Ads results first (rather than Google Maps and organic search results).
While many people refer to GMB to get the company's contact details, only 32% trust that data is the most accurate. Marketers are divided: some swear you only need a GMB (Google My Business) list; others will tell you that a website is all you need; others will tell you that both are the way to go. If you're one of the few people who haven't seen a GMB listing, you'll find it on the Google search page, to the right of the search results. If a company doesn't prioritize the value of its website, potential customers won't hesitate to move on to other businesses that do.
The Google My Business website is a real website and it competes with every other website that exists on the Internet. It will take time to master the art of launching a Google Ads campaign, including creating the right wording and staying within budget. With the development of Google My Business, many companies believe that it is no longer necessary to spend quality time and effort on maintaining a website.
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