Combine the incredible growth of TikTok with the need to diversify the channel mix due to iOS14 and Facebook advertising updates, and you have a big question. Next, authorize your Google and TikTok Ads accounts and grant Supermetrics all the necessary permissions. Video ads integrated into the TikTok feed must follow formatting guidelines to be displayed correctly and generate engagement. TikTok has 1 billion active users around the world, is available in 155 countries and has an advertising reach of approximately 885 million people.
Or, you can choose automatic creative optimization so that TikTok automatically selects some combinations of your ads, such as images, videos and text, and offers the best performing combinations. With the app's immense popularity, TikTok ads could be a great addition to your social media advertising strategy. As TikTok is a platform run by creators, don't rule out including TikTok stars and influencers in this exercise. After creating an ad to your liking, you'll have the option to preview it and get an idea of how TikTok users will see it.
TikTok influencers already have followers, so partnering with them in an advertising campaign can significantly expand your reach. If you're not, consider trying out different types of publications. Maybe an obvious announcement from the Arkells isn't as appealing as a video of a musician hitting a member of the orchestra with his drumstick (those TikToks have less than 600 and more than 1.4 million views, respectively). TikTok users respect authenticity, so make sure that the content of your ad is true to your company's values and fits your brand.
Managed brand ads may look like ads in the feed, but there's an additional format available for people who work with a TikTok sales representative (you can contact them to see if you're a good fit). He found two TikTok users who had created content that showed how the game is played and partnered with them to produce Spark Ads. This post gives you a detailed description of how to advertise on TikTok and what types of ads you can use. Especially if you're dedicated to e-commerce, you might want to analyze TikTok ad data with data from other payment channels, Google Analytics and Shopify.
The TikTok For Business Ads Manager platform helps marketers create these ads, and you can choose from five different formats. You can view the most popular hashtags on the TikTok discovery page and choose the ones that make the most sense for your ad and brand.
