The first benefit of Google Ads is its ability to target your ads. Targeting allows you to show your ads to people with specific interests, that is, people who are interested in your products and services, and show them relevant ads. Google supports both display ads, through its two million sites associated with the display network, and text ads, on its search engine results page. The company is estimated to have an 18% share in all media advertising, both online and offline.
The second benefit of Google Ads is its reach. In 1998, there were approximately 500,000 Google searches per day and now there are approximately 3.8 million Google searches per minute. And did you know that most of the search results you see on Google are? The search engine handles more than 2 billion searches per year. That's more than 5 billion searches per day.
The third benefit of Google Ads is its flexibility. The network has something for companies of all sizes with different budgets and different advertising objectives. Different target audiences, most of whom have used Google at least once in their lives to find the answer to a problem. So in a sea of seemingly endless searches of more than 2 trillion a year, why wouldn't you take a bucket to see how much revenue you could generate?
Nearly 65% of all small and medium-sized businesses use Google ads to boost their business. You have to get on that train, otherwise you risk losing to your competitors. This may seem counterintuitive, but you need to spend money on ads to save money. With its demographic-based targeting capabilities, Google Ads offers you excellent ROI.
As mentioned above, Google is one of the main players in the online advertising business. In terms of numbers, W3Techs reports that almost 45% of all websites use their ad networks.
The biggest difference between the people you reach with Google Ads and the people you reach with other forms of advertising is their intention. This helps advertisers to target visitors to different websites with advertising using banner images. People sent to you by Google are more likely than people who come from other sources to become customers, subscribe to your email list, request information, or take whatever action you want them to take.
The platform offers many places to advertise online through Google's many services and its vast networks of more than two million third-party apps and websites. Using display ads allows you to obtain data about the websites that your customers and users use on a daily basis and may lead you to find interesting associations to blog guests or advertise directly on these third-party websites.
And that's because now when people have a question that needs to be answered, their first stop is usually Google. In addition, Instapage has just added a new advertising attribution solution, where you can track the cost per visitor and the cost per lead within Instapage, in each variation.
Google Ads is a key digital marketing tool for any company looking to get meaningful advertising copy in front of its target audience. As already mentioned, the marketing landscape has transformed over the years and Google AdWords plays a crucial role in this transformation.
You can target your Google ads based on age, gender, location and interests, allowing you to focus on your ideal audience. Today anyone can build a business if they can understand Google Adwords Express, Facebook ads, text ads, and the complexities of Google's display network.
Whether you use keywords for e-commerce SEO or even YouTube SEO to increase your online presence, Google Ads helps you discover the keywords that matter. In Google Ads, you can effectively retarget customers and users who visit your website or create more elaborate audiences through different steps of the sales funnel.
Advertising on Google Adwords is an invaluable tool for businesses looking for an edge in their digital marketing strategy. With its ability to target specific audiences with relevant ads and its wide reach across millions of searches every day, it's no wonder why so many businesses are turning to this platform for their advertising needs.