TikTok users aren't just happy to interact with ads. They're also ready to discover new brands and spend their money on the right products. TikTok ads are generally only worthwhile if you already know how to create good content on social media. This requires several steps, including a social media calendar and scheduling non-promotional periodicals.
The only marketing format that companies can use on TikTok are video ads. The TikTok For Business Ads Manager platform helps marketers create these ads, and you can choose from five different formats. According to Kantar Link's AI analysis (, more than 3500 ads measured on TikTok exceeded their own digital and television standards by 15 to 20% in several parameters, such as persuasion (the probability that an ad will generate an immediate predisposition to the brand) and enjoyment (the impact and valuation of an advertisement). When viewers like ads, they're more effective.
Brand Takeover ads appear after users first open the TikTok app and will be displayed as a full-screen video. The results show that TikTok ads work and shed light on the best ways to use them for your company. After choosing the dates on which you want the ad to appear, you can go further by specifying the times of day when the ad will be shown. However, there's nothing wrong with learning how TikTok ads work if you're thinking about using them in your digital marketing.
With this ad format, brands can personalize their ads using augmented reality filters, stickers, lenses and stickers to share with the brand. Another feature of TikTok In-Fed Ads is that users can like videos, comment on them, share them and interact with them. TikTok users interact with TikTok content more frequently and consistently than users of other platforms, which means that you're almost guaranteed to have an interaction. TikTok allows you to configure the targeting of your ads using demographic components such as age, gender, location, interests and device type.
If you have a personalized audience that you want to show ads to, TikTok offers the option of uploading a personalized list in CSV, TXT or Zip format. These studies show how TikTok works to provide commercial results to sellers through effective and attractive advertisements that attract the public. Several studies have shown that TikTok generates business impact in several dimensions, such as the return on advertising investment, sales efficiency, incremental sales and offline sales. When you open the TikTok announcement panel, you'll see four tabs: Campaign, Library, Reports, and Statistics.
Using TikTok ads is a very effective way to publicize your brand, increase leads and generate sales for your online store. TikTok has 1 billion active users around the world, is available in 155 countries and has an advertising reach of approximately 885 million people.