In a nutshell, Google Ads (formerly known as AdWords) is a system that allows businesses to bid on advertising space in Google search results and other Google-affiliated properties. AdSense is a system that allows publishers and website owners to sell advertising space to businesses. Google AdSense allows publishers to place ads on their websites and other properties for a fee. These publishers are part of the Google Display Network that advertisers can take advantage of through Google Ads. AdWords vs. AdSense? The difference is relatively straightforward on the surface. AdWords is for advertisers, while AdSense is for publishers (and now there's a one-stop shop for both). However, it can be confusing when you dig a little deeper. Both are essential to PPC marketing. But they are used in completely different ways, for completely different reasons, to reach completely different people. Advertisers use AdWords to serve display ads on the AdSense network. So, they're not exactly as distinct and separate as they seem. This article provides a quick overview of how AdWords compares to AdSense and how advertisers can master both by having them work together. Google AdSense is perfect for website publishers who are already receiving traffic and want to monetize it. Adsense is the platform that you can use as a webmaster or blog owner (we call it a “publisher”) for Google ads to show on your website. Yes, you can use rich media ads, but they will appear on the Google Display network (sites that participate as publishers in Adwords) i. If you write a blog about celebrity fashion trends, for example, AdSense will include ads on your website for an online footwear company. So what does an AdWords ad look like? When I search for “Adwords help”, four AdWords ads appear at the top of the SERP, followed by the first non-advertising search result (Google's support page). The AdSense robot scans the blogger's website for content to see the category of ads to be added to the site and display targeted text, video, or image ads.
Google Adwords is a great way to attract people to your website, but it's important to have a clearly defined set of objectives before launching a campaign. But how can you take advantage of Google's advertising opportunities? Knowing how each of their Google Ads and Google AdSense programs work and evaluating which one is right for you (or both). For example, if you have a barbershop in Boston, you can use Adwords to show your ads to people who are looking for a barbershop and are within 30 miles of your business. Google Ads (both Search and Display) and Google AdSense are effective ways to generate revenue with digital advertising methods, the first as you drive traffic to your site and the second as you use your site to drive traffic to other places. In other words, advertisers can manage the display network ads that appear on AdSense partners through their Google AdWords account. Personalized Adsense search ads are displayed next to the results of an Adsense custom search engine or next to internal search results using the use of personalized search ads. AdWords allows businesses to bid on advertising spaces that promote their ad in Google search results. Advertisers use Google Ads to drive traffic to their sites, and publishers use Google AdSense to monetize their current traffic. If you want to make sure that your business is taking full advantage of all that Google Ads and Google AdSense have to offer, it's important to understand how each program works and how they can work together. With this knowledge in hand, you'll be able to create an effective PPC marketing strategy that will help you reach your goals and maximize your ROI.