Google Ads is an online advertising platform that allows businesses to create ads that appear on Google's search engine results page (SERP) and other websites. When users search for products or services related to your business, your ads will appear in the search results. To understand how Google Ads works, let's take a look at the different types of ads you can use for your campaign.
Google Shopping ads are a great way to get qualified leads if you have a physical product. These ads show up on the SERP when users search for products related to yours. You can also use Google App Campaigns to promote your mobile app through an ad that appears on the Google Search Network, YouTube, Google Play, and more.
To make sure your ads are successful, you'll need to optimize the quality score and bid amount. Quality score is determined by factors such as relevance, click-through rate (CTR), and landing page experience. The higher your quality score, the more likely your ad will appear in the search results. You'll also need to set a bid amount, which is the maximum amount you're willing to pay for each click on your ad.
You can also use conversion tracking to track sales or other activities on your website, app installs, or calls from your ads. This will help you determine which campaigns are working and where you need to make improvements. Additionally, you can use negative keywords to ensure that your ads don't appear in front of irrelevant searches.
Finally, you'll need to understand how bidding works in order to win Google Ads auctions and get your ad in front of the right audience. Depending on the competition and the price offered by other advertisers, you may get the desired position or be relegated to a lower position. To maximize the impact of your campaigns, you should use WordStream's Google Ads performance qualifier.
Google Ads is a powerful tool for businesses of all sizes, but it can be difficult to understand how it works. With this guide, you now have a better understanding of how Google Ads works and how you can use it to create a successful advertising campaign.