Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. It is part of the Google Marketing Platform and is available free of charge to anyone with a Google Account. To help your website reach its full potential, it's important to track the 10 most essential Google Analytics metrics.
Google Analytics defines sessions as “a group of user interactions with your website that take place within a certain period of time”. Sessions are different from users because one user can activate multiple sessions. Pages per session are the number of pages a user views during a session. An increase in pages per session could mean that your users are more interested in your content because they're navigating to more pages across the site.
The Google Analytics Devices metric highlights the number of users who visit your website on desktop, mobile and tablet devices. It's important to evaluate experiences across mobile and desktop websites, and device metrics can help you determine if you should focus your efforts on a particular experience. The average time spent on a page in Google Analytics is the average amount of time a user spends on a single page. By looking at the average time a user spends on a page, you can measure how engaged the user is with the content.
Landing pages in Google Analytics are the pages through which users enter your website or the first pages that a user sees when they access your site. It's important to analyze the landing pages of your site with the highest traffic along with The exit page of a website refers to the last page a user sees on a website before leaving the site or before the end of the session. By examining the pages where users leave the site the most, you can identify opportunities to optimize these pages not only to keep them on your site, but also to increase conversions.
A bounce in Google Analytics is defined as “a single-page session on your site”. If a user goes to your website, does not interact with the site and then leaves it, it does not trigger any additional requests to the Analytics server and is considered a bounce. The bounce rate is the percentage of all sessions on your site that have bounced. Leverage Google Analytics information on your website to observe trends, make adjustments and keep an eye on changes.
Google Analytics Audience Report Breaks Down Your Website Traffic. If you want to know the age of your visitors or the device they use to view your website, you can go to the audience section. Now, you can see the top 10 countries from which your site has the most visits. It is precisely the number of visits after the name of each country.
For example, if most visitors to your website are between 25 and 34 years old, you should focus on the type of content they would like to see. And, when it's ready, you should publish it at the right time, when most of these people are likely to see your content. Join more than 3 million website owners and start making data-driven decisions to grow your business.
If you want to learn more, I created this step-by-step video on how to find the best performing pages in Google Analytics. Google Analytics allows users to track up to 200 different metrics to measure the performance of their websites. It allows anyone, including beginners, to install and use Google Analytics on WordPress easily, without using any code.
In addition, the Google Analytics package for mobile devices allows Google Analytics to be applied to mobile websites. The first thing you'll need to do is create an account and install tracking code on all pages of your website.
By tracking these 6 essential Google Analytics metrics, you can gain valuable insights into how users interact with your website and make data-driven decisions that will help grow your business.