The Benefits of Google My Business for Local SEO

This year has been full of surprises, and the biggest one has been the COVID-19 pandemic. Businesses have had to adjust their operations to comply with safety guidelines and restrictions, and Google My Business (GMB) has been a great tool to help them do that. GMB is a free and easy-to-use platform that helps promote positive local search engine optimization (SEO) practices so businesses can get noticed on Google. It's an essential tool for managing your company's information and how it will be presented in search results, such as Google Maps, Knowledge Graph, and organic search results. Creating business listings through Google (via GMB) is a great way to appear in more local searches. This boost to your local SEO will earn you more foot traffic, phone calls, and web visits from customers in your community. Local search results favor the most relevant results for searches, so having an up-to-date GMB profile is essential for local SEO. Businesses can also use review marketing in their GMB listings to further improve their local SEO. This will help them get better placement in Google Maps results, higher rankings in local search engine results, and greater credibility in the eyes of Google and customers. GMB also offers additional features such as Google Posts which can be used to communicate with customers or update them on what's new. This can help increase the likelihood that your business will rank high in local search results. If you want to get the most out of GMB, then you need access to its variety of features and also make sure that it is fully optimized. Although there are several GMB tools, none of them offer what you need for a proper Google My Business audit. Overall, GMB is an invaluable tool for businesses looking to increase their visibility in local searches. It's free to set up and will allow you to appear in local search results for specific queries about your products or services. Without it, you won't appear in any local map listings in the SERPs that Google shows for the vast majority of local queries.