Business is an essential tool for local businesses looking to increase their visibility on the web and share the right information with their potential customers. It offers the ability to include your business location in Google Maps and local search results, as well as improve your local SEO. With a Google My Business listing
, users can easily find out where and how to visit your business. Google is the most popular search engine in the world, with an impressive search market share of more than 70 percent. Creating a GMB account on Google makes it easy to promote your business and provides crucial information to your target market. When you're running a local business, it's vital to spend time and effort on your Google My Business listing. It's the number of customers interacting with your company for the first time and how people discover your address, phone number and hours of operation. So, how important is Google My Business for local businesses? The answer is extremely important. Listings are how people interact with your business and learn more about it. Most of the time, people won't type in your URL or search your website for your address, hours of operation, and contact information. This is where Google My Business comes into play. It directs people to their physical location, informs them of changes in their company and helps them learn more about it in general. You can easily list holiday closures, new trading hours, and even sales and promotions on Google My Business so your customers don't have to search for information. Google My Business is also an active social media marketing tool that does more than just list business information. To use Google My Business for SEO, make sure you incorporate relevant keywords into your business profile so you can tell Google why you're trying to rank. Google may ignore what you write and compile its own idea for your business, but writing one can provide an authentic and positive description. Google My Business is an additional marketing strategy that is cheaper than paid search advertising and faster than SEO, not to mention that it is simpler than both. If your company has been affected by the ongoing pandemic, the first thing to do is to change the operating hours of your account. From your Google My Business page, navigating to the Insights section will provide you with a wealth of valuable analytics that break down how visible your brand is, who your target customers are, and how they interact with your business. Creating an effective Google My Business overview gives you a snapshot of your business, includes relevant keywords, and shows something unique or authentic that helps you show your value. It ensures that customers acquire relevant information about your company when they arrive at your company on Google or search for terms related to your products or services. Overall, having a Google My Business listing is one of the simplest and most effective ways to set up your business to be online. It increases local rankings and chances of being included in Google's 3-location package. If you have an online-only business, you'll need to stick to other Google tools such as Google Ads and Google Analytics. If your business hours or description are out of date, you may lose a customer's trust and lose the lifetime value of the relationship.