The Benefits of Creating a Google Business Profile

Creating a free business profile on Google is an effective way to reach more customers. Learn how to use Google My Business for SEO and lead generation.

The Benefits of Creating a Google Business Profile
Creating a business profile on Google is free and provides a great opportunity to reach more customers. Google Business Profile is a free business listing from Google that allows you to provide details and photos of your company, including your location, services, and products. With a Google Business profile, you can choose how your local business will appear on Google products such as Maps and Search. This helps people locate your business and increases the likelihood that they will take action based on your profile.

Reach more nearby customers and get all the benefits of promoting your business on Google without having to switch between accounts. When customers are in a time of need, they turn to Google search to meet that need as soon as possible. A local SEO strategy helps physical companies increase online visibility in a specific location. Having a full google my business page raises your company's ranking in local search results and provides customers with all the information they want.

Google offers businesses access to a free marketing kit with stickers, social media posts, and printable posters. If you're one of those business owners, something you might not realize is that creating a company profile doesn't give you management over it, and you need those management and editing capabilities if you want your company profile to work for you as an effective SEO and lead generation tool. Use images consistent with those on your social profiles to make it easier for people to recognize your brand.

When potential customers search for a specific product, service, or type of business, Google Business Profile helps them connect easily on both Google Search and Maps. The final approach to using Google My Business for SEO appeals to the trust component of Google's algorithm. Use Hootsuite to communicate with your customers through your Google Business profile and all your other social channels.