If you want to sell products on TikTok, setting up your access to Shopify is vital. Take advantage of popular hashtags and trends. The next step is to connect your social profiles with your TikTok account. You can add direct links to your Instagram and YouTube accounts 0 on your TikTok profile.
Ideal for increasing the followers of the TikTok brand or interacting with new audiences, the ads in the feed are placed in the For You feeds of potential buyers and can last up to 60 seconds. Adding your social media links to your TikTok profile can work effectively when it comes to cross-promoting your videos, especially if you regularly post to your other social media profiles to promote your products and services. Make sure that your ad tracking solution has an API integration with TikTok to provide the server-side tracking mentioned above. There are many solutions that offer ad tracking features, but only a few have integration with the TikTok API.
The Levi's case study concluded that the views of its products doubled even more just with the “Buy Now” button in TikTok ads. There's no way to add a link to your live TikTok, but simply announcing or talking about your products and services can make users know your brand and buy from the link added in your bio. If you're using robust PPC management software, such as Traffic Booster, contact your specialized account manager to add TikTok ads to your advertising portfolio. However, TikTok ads for e-commerce aren't for everyone, as the platform has a very specific demographic. The best TikTok advertising campaigns are those that use the current hashtags and trends on TikTok.
Like any other social media application, TikTok also offers its set of advertising networks that can help promote your products and sell more on the platform. If this applies to your online store, it's definitely worth adding TikTok to your social media and PPC marketing strategy. An alternative for TikTok tracking would be to use a customized solution from third-party ad tracking software. In a case study, the fashion brand ZALORA recorded a 72% decrease in CPAs and 1.7% in conversion rates in its short mobile videos on TikTok and in its ads in the For You feed.
They included a combination of several most-viewed TikTok ads that last about 20 seconds with effective CTAs.