What is Walmart's Marketplace Fee? A Comprehensive Guide

Are you looking to start an e-commerce business on the Walmart Marketplace? Learn about what fees you'll need to pay and how fulfillment works with Walmart.

What is Walmart's Marketplace Fee? A Comprehensive Guide
Are you looking to start an e-commerce business on the Walmart Marketplace? If so, you may be wondering what fees you'll need to pay. Unlike Amazon, Walmart doesn't require an account subscription fee to sell on its marketplace. However, as with Amazon, you will be charged a referral fee that ranges from 6 to 20% of the selling price of your product, depending on the category. There is no listing, item configuration, or monthly fee to sell on the Walmart marketplace.

Walmart only charges a referral fee (commission) based on the category your product belongs to. And you only have to pay Walmart's market share when you make a sale. If you get stuck at any point while selling at the Walmart marketplace and need the help of an expert, he will be there to help.

If you want to start an e-commerce business on the Walmart Marketplace and want to learn more about pricing, future revenues, potential risks and more, here is a guide to help you. And just like selling on Amazon, keyword research, product research, and listing optimization are all very important factors for your success at Walmart.

Mark your presence in the leading U. S. Department of Commerce and pay low costs or commissions to the Walmart marketplace. Opting for services such as Amazon entails costly monthly fees to store the stock of your product that appears on the Amazon online marketplace. Selling fees are charged for each individual item sold in the marketplace and may include a per-item fee, a referral fee, a closing fee, and a high-volume fee.

Walmart sellers may encounter problems when listing their offer on the Walmart Marketplace, as the retailer operates with a first-come, first-served system. Since fulfillment falls solely with the Walmart Marketplace seller, it is important to calculate the Walmart referral fee when also determining fulfillment costs. I found out that a third party seller bought this item on Amazon for half price and then resold it to me on the Walmart site. This is because Walmart's algorithms constantly and automatically check other websites and check if items sold in your marketplace have the lowest prices.

WFS offers unique incentives to get qualified brands to apply and help them grow in the marketplace. If you're like most online sellers today, it's likely that Amazon, eBay, and other marketplaces are on your radar. In fact, statistics from MarketPlace Pulse reveal that more than 94,743 retailers operate on the e-commerce platform, and that 5,365 sellers joined in June.

To sum up, if you're looking to start an e-commerce business on the Walmart Marketplace then it's important to understand what fees you'll need to pay. Unlike Amazon, there is no account subscription fee or listing fees required by Walmart. However, there is a referral fee that ranges from 6-20% of the selling price of your product depending on its category. Additionally, it's important to understand how fulfillment works with Walmart as well as how their algorithms work in order to ensure that you're getting the best prices for your products.