On-page SEO focuses on optimizing the elements of your website itself, such as the HTML code, the quality of the content, and the structure of the content. It also involves linking related pages internally on your website, which makes it easier for search engines to crawl your site and keeps users engaged for longer.
Off-page SEO refers to all SEO practices that take place outside of your website, such as backlinks, link relevance, social signals, and others. Links are important for off-page SEO because they convey what is known as “link juice” to your site, which helps it appear more authoritative and reliable in the eyes of search engines.
A website with poor on-page SEO but perfect off-page SEO won't rank as well as a website that's fully optimized for both. That's why it's important to understand both on-page and off-page SEO best practices in order to create a successful online marketing strategy.
By working on what you can control today by producing quality content that is backed by high-quality on-page SEO, you'll be well on your way to gaining backlinks, improving your domain authority, and controlling your off-page SEO.
To better understand on-page SEO best practices, you'll want to know what are the most important on-page SEO elements. These include optimizing HTML code, creating quality content, structuring content properly, linking related pages internally, and using keywords strategically.
Off-page SEO includes factors such as backlinks from other websites, link relevance, social signals, and others. It's important to remember that while some ranking factors are based on the content and performance of the website itself, Google also obtains its knowledge of your website through sources outside your domain.
By combining both on-page and off-page SEO strategies, you can create the perfect strategy to target both elements in order to reach a wider audience and attract more visitors to your website. With the right combination of on-page and off-page SEO techniques, you can ensure that your website is seen by more people and ranks higher in search engine result pages (SERPs).
If you're looking for help with optimizing your website for search engines, contact BurnesSEO today! We specialize in helping businesses create successful online marketing strategies that combine both on-page and off-page SEO techniques.