The Benefits of Creating a Google My Business Profile

Learn how creating a free Google My Business Profile can help take charge of how your business appears on Google Search & Maps & turn people who find you into new customers.

The Benefits of Creating a Google My Business Profile
Your business profile is a free tool that allows you to take charge of how your business appears on Google Search and Maps. With your business profile, you can connect with customers, post updates, list your products and services, accept online orders, and much more. Turn people who find you on Google Search and Maps into new customers with a free business profile for your store or service area. Customize your profile with photos, offers, publications and much more. A Google My Business profile allows you to manage your online presence across the Google platform. Once you create and claim ownership of a Google My Business profile, you can access and edit all the information that appears in your ad, from business hours and location to any photo. A company profile alone contains limited information about your company. However, through the dashboard of your Google My Business account, you can provide hours, a link to your website, products and prices, attributes, and other details that make your business unique. You'll also use Google My Business to make changes and updates as needed.

Google Business

Profile is a free business listing from Google. It allows you to provide details and photos of your company, including your location, services and products. Beyond NAP (Name, Address, Phone Number), you should fill in your GBP with other useful details about your business. Google allows you to publish your schedule, a menu or list of services, and a description of your business. There are a number of attributes you can add to improve your profile, such as if you offer WIFI or if your location is wheelchair accessible. You can even use Google My Business to post posts to your business profile, just like you would with Facebook and other social media platforms. Over the next few months, all companies that create a business profile on Google will be able to complete their setup directly in Google Search and Maps. Let's look at the four main ways you can use Google My Business to make your Google list profile a better local marketing tool. Create your profile at no cost and you can manage your business from Google Search and Maps to start reaching more customers. If you have an online-only business, you'll need to stick to other Google tools, such as Google Ads and Google Analytics. While the Q&A section may be strange to some consumers, ignoring it means you're losing potential business. In short, a Google My Business profile not only gives companies the control to ensure that their contact information, location data, and other details that appear on Google are correct but it also gives them a whole new platform through which they can connect with their customers. If you're already using Facebook, Twitter or Instagram, extending your reach to Google is an easy step. If you're a small business and don't want to outsource appointment management, make sure you find the top 10 or 15 business listing sites in your industry and then claim and optimize your ads. Be sure to edit your company profile if you change business hours or contact information etc. Google offers businesses access to a free marketing kit with stickers, social media posts and printable posters. One of the best local SEO strategies that any eligible local business can use to rank higher on Google and get local customers is to claim and optimize their Google business profile. Find out how to rank on google by contacting Burnes SEO today!