You should rely on the most popular hashtags on TikTok to make your videos more visible and searchable on the platform. The more relevant and popular hashtags you use, the greater the reach your content will have over time. For some time, Chipotle has mastered the art of marketing on TikTok. They were the first major restaurant chain to have an official TikTok account.
They've been successful at creating content that challenges people. Remember the boy who talks about how much he likes corn? Chipotle took advantage of this and recorded a video of the boy asking for a burrito bowl full of corn. That video garnered 7 million “likes” on TikTok. This is another famous brand with the mascot Duo The Owl, which helped them take their account to the next level.
It all started when people used Duo The Owl as something evil and started creating memes around it. They did this because Duolingo sends you notifications when you don't complete your lessons. They also partner with a lot of well-known and not-so-well-known creators who produce content in their own way. Chubby people reuse this content on their TikTok to show diversity and a lifestyle full of fun.
GymShark is a leading fitness brand that began marketing on TikTok and reached more than 2 million followers in the first six months alone. They serve fitness fanatics by posting short videos about the challenges of training, the inspirational health processes that people go through, and content and humor related to fitness so that the gym doesn't seem so intimidating. SKIMS is a shapewear brand that has serious business with the Kardashian-Jenner empire. They were initially successful not only because of Kim's reach, but also because of their aggressive marketing to get their product to a large audience.
Perhaps the biggest strength of Chipotle's presence on TikTok is its apparent ease; Chipotle doesn't bombard TikTok users with countless professional video ads, designed to make your mouth water with Chipotle products. As TikTok is a platform run by creators, don't rule out including TikTok stars and influencers in this exercise. Now that you know how many different ways TikTok can be used for marketing purposes, it's time to start your own TikTok marketing campaign. Overall, TikTok ads are quite similar to other paid ads on social networks, but they have some peculiarities that marketers should be aware of.
For more detailed instructions, visit the TikTok Help Center or visit “Promote” in your TikTok app to get started. The TikTok advertising campaign, with its many forms, allows brands to adopt an attractive approach that offers greater user participation. Managed brand ads may look like ads in the feed, but there's an additional format available for people who work with a TikTok sales representative (you can contact them to see if you're a good fit). Keep reading to learn how to set up TikTok for businesses, how to approach TikTok influencer marketing, and more.
The leading advertiser on TikTok is Netflix and it produces a full-scale TikTok campaign on average every month. Chipotle only joined TikTok after it became apparent that they were being mentioned on TikTok on a regular basis. Amazon understands marketing, so it uses the influence of TikTok to market its services with five accounts on TikTok managed by Amazon.