When you submit an ad for review, it will normally take 24 hours to review it. To avoid delays, make sure that your ad meets the platform's advertising requirements and complies with its policies. The approval time of the announcement depends on the quality of the request. According to the firm's help center, TikTok approves your ad within 24 hours in most cases.
To get approved within that time frame, your ad must meet your requirements. Therefore, always keep TikTok's advertising policies in mind so that your ads are approved faster. Brand acquisition ads are the ads that appear as soon as you open the TikTok app. Since the ad appears the moment you open the app, you can be sure that your ad reaches their audience.
TikTok ads are new to the scene: brands and companies are still experimenting with the platform, so it's difficult to understand the average spend or return on investment (ROI). Now that you know a little more about TikTok's advertising structure and advertising options, let's examine how TikTok classifies ads. These ads are similar to Shoppable Instagram posts, since they allow brands to add a URL to their TikTok advertising videos and send traffic to their e-commerce site and product pages. But for now, you can decide if you want TikTok to automatically generate combinations of your images, videos, and ad text.
The name of each ad can be up to 512 characters long and is for internal use only (it doesn't appear in the ad itself). As TikTok continues to grow, we're likely to see the introduction of a self-service advertising platform available to everyone, as well as new ad formats and measurement tools. Good morning, I finally discovered my social media marketing strategy and submitted a TikTok ad for approval yesterday afternoon around 3 p.m. Another positive aspect of In-Feed Ads? TikTok users can like, comment on, share and interact with your video just like any other video on the For You page.
TikTok is a new platform and, as such, offers less competition in its bid auctions, lower CPMs compared to other platforms, and more space for advertising creativity to influence ranking (reducing bid costs). The Hashtag Challenge Plus feature, which has only begun to be implemented in certain accounts, offers a separate tab called “Discover” on the homepage of the hashtag, where TikTok users can search for the campaign's products and buy them directly on TikTok. If you prefer to work with a TikTok creator on a personalized campaign, check out the TikTok creator marketplace. Feed ads are video ads that appear among users' videos as you scroll through the For You page.
The TikTok algorithm also takes into account the quality of the ad, as well as the likelihood that TikTok users will interact with it.