Google collects information for local listings from several sources, including crawled web content, third-party licensed data, and user-contributed information. Both brick-and-mortar retailers and e-commerce companies can benefit from the power of Google, providing valuable information to local customers and influencing where they shop.
You can choose to sign in with your personal Google account or create a separate account just to manage your business profile. Once you've completed that process, your Google My Business account will be connected to your business profile and will be under your management. Your Google Business profile information may appear in Google Search, Google Maps, and Google Shopping.
It is very important that you fill out your GMB file as much as possible to optimize your presence on Google Maps. However, it would be useful for you to be wary of services that charge much less than that, since they usually don't include either the experience needed to get a high ranking or the range of services needed to get your company to the ranking.
Google offers businesses access to a free marketing kit with stickers, social media posts and printable posters. And with a complete profile and proper management, over time, Google will show your business to consumers looking for local suppliers of your products or services.
Creating a free Google Business Profile is an easy way to increase visibility for your business and reach more customers. With the right optimization techniques, you can ensure that your business stands out in local searches and increases its exposure on Google Maps.