As for the cost of advertising, TikTok has not published its pricing policy. However, there is some information available. TikTok users interact with TikTok content more frequently and consistently than users of other platforms, which means that you're almost guaranteed to have an interaction. TikTok has 1 billion active users around the world, is available in 155 countries and has an advertising reach of approximately 885 million people.
TikTok allows you to configure the targeting of your ads using demographic components such as age, gender, location, interests and device type. If you're not in India, Japan, Vietnam, Taiwan, Malaysia, Thailand, or Indonesia, you'll need to see a TikTok advertising representative before you can open an ad account. Brand hashtags are advertisements that companies use to inspire TikTok users to create videos in reaction to the brand challenge and include their personalized hashtag. You can carefully select the products you want to include on your Instant Gallery page or let the TikTok Ad Manager dynamically display the most relevant products for each visitor.
Advertising on TikTok is perhaps the best and fastest way to expand your reach, increase your number of followers, improve engagement rates and, in general, increase your presence on TikTok. Another feature of TikTok In-Fed Ads is that users can like videos, comment on them, share them and interact with them. It has also been reported that 40% of TikTok users are not on Facebook and that 30.25% of all Internet users in the world use TikTok, which further underlines the importance of exploring a channel to reach an audience that may not be present on other platforms. If you have a personalized audience that you want to show ads to, TikTok offers the option of uploading a personalized list in CSV, TXT or Zip format.
Advertisements with images are published at the locations of TikTok's news partners, such as Global App Bundle and Pangle, and will include an image, the name of the brand or application, and the text of the ad. As an official TikTok partner, Kubbco has a wealth of experience that you can count on to grow your TikTok business account. The TikTok ad platform has a tool called the Video Creation Kit that provides you with image and video templates that you can use to customize your own posts. TikTok ads are less obvious to detect for the average user, since they are displayed more organically compared to other channels such as Facebook or Instagram.
Using TikTok ads is a very effective way to publicize your brand, increase leads and generate sales for your online store.