Google does not use Analytics data for ranking purposes Despite clarifications and agreement with the industry, rumors may persist. But it's important to understand that there has never been any evidence to support the idea that Google uses analytics for ranking purposes. Google's John Mueller answers questions about bounce rate and whether Chrome and Analytics data is used for ranking purposes or to help you rank higher on Google. For a free web analysis tool, google analytics is very effective and can help you optimize your website and improve your rank on Google.
The fact is that all this is pure conjecture. There has never been direct evidence that implementing Google Analytics without any other intervening factors increases the ranking. It's even quite easy to test. Any site with a relatively static user base or traffic numbers can install or uninstall Google Analytics, as the case may be.
Don't do anything else; don't stop or increase ads, don't make changes to content production or link search, don't make any other changes. Wait a week or two, and then check your ranking. Have they moved, up or down? I guess not, they haven't changed at all. At least, no more than typical fluctuations would cause during that time period.
We don't use Google Analytics for Search, and Google Analytics & Search Console tracks data quite differently. Several Googlers have said many times that Google does not use Google Analytics data for ranking purposes, but they have never gone into detail as to why this is the case. The fact that so many people have asked us similar questions means that there are still some doubts and even conspiracy theories about Google Analytics and whether or for what purpose Google uses all the data it collects. This confirms what Gary Illyes said last year at SMX Advanced, where he said they don't use any Analytics data for rankings at all.
The blogger posted that a former Googler stated that Chrome is tracking traffic to websites for ranking purposes. Today, PPC ads are usually found at the top of the page and sometimes along the right and bottom of the page (we say that, today because Google is known to change the location of paid ads from time to time). After all, if you speak Romanian and you own a site, you don't want to use Google Analytics in English. The statement here is that Google Analytics has to be installed on every page of your site that you want to crawl.
You can think of an XML Sitemap as a plan for your house and that each web page is a room, your XML Sitemap would be a blueprint that would make it easy for Google, the proverbial home inspector on the web, to quickly and easily find every room in your house. YouTube and other Google-owned services add to the impression that Google is literally inevitable. It doesn't matter if you have Google Analytics installed or if you don't have it installed either.
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