Google Ads is Google's online advertising program, which allows you to create ads that reach audiences who are interested in your products and services. With various forms of targeting, you can leverage Google Ads to expand your reach to potential customers. You can also target your Google ads based on age, gender, location and interests, allowing you to focus on your ideal audience.
The search engine handles more than 2 billion searches per year, representing more than 5 billion searches per day. This means that there is something for companies of all sizes with different budgets and different advertising objectives. When you advertise with Google ads, you get the benefit of getting an audience from other Google platforms, such as Youtube and Gmail.
In addition, Instapage has just added a new advertising attribution solution, in which you can track the cost per visitor and the cost per lead within Instapage, in each variation. Seeing which ads generate the most conversions for you and which ones won't give you an idea of where you should focus your advertising budget. With Google Ads, you can create a landing page, bid on the highest-converting keywords, and get traffic quickly.
Google Ads is the best way to present your brand to hundreds and thousands of potential customers in a matter of days. You can also take an almost granular approach to who you want to talk to with your Google Adwords campaign. So when you advertise online with Google ads, it means that you're listing your product for a wide range of audiences to see.
By combining Google Ads with Google Analytics or other analytics tools, you can gain valuable insights into how your ads are performing. This will help you make informed decisions about where to focus your advertising budget and how to optimize your campaigns for maximum success.
Overall, advertising online with Google Ads offers many benefits for companies of all sizes. From increasing traffic to complementing an SEO campaign, controlling the audience and messaging, and even bidding for top rankings, marketers have multiple advantages for their campaigns.
If you're looking for a way to reach more potential customers and increase conversions, then advertising online with Google Ads is a great option.