Today, Google is part of a larger parent company called Alphabet, which offers a variety of software and Internet-related services and solutions, including web browsing and searching, cloud computing, streaming entertainment, operating systems and mobile applications, and more. Alphabet leverages its various platforms and services to generate a substantial portion of its revenue from advertising.
Google's main line of business is its proprietary advertising service, Google AdWords. This service allows businesses of all sizes to advertise on Google websites, including Gmail, YouTube and Google's search engine, as well as third-party websites to display Google advertising on their pages. Despite the prospects of some investors that other Google projects are reducing the company's profitability, its diversification from major lines of business continues to lead the company to achieve new financial milestones.
Google has also made several purchases over the years as part of its effort to expand from its search engine business to advertising. These purchases were intended to combine information databases from different companies to tailor ads to individual consumer preferences.
Last August, the company announced that it was creating the parent company, Alphabet, and leaving Google's nickname out of the more extravagant businesses such as extending human life, drone deliveries and supplying the Internet via high-altitude balloons. But he does believe that there are people within the company who genuinely believe in the slogan and that this has prevented Google from abusing its dominant position.
Google is an incredibly successful business with a variety of lines of business that provide revenue streams. Its success originated from a simple vision of its founders, Larry Page and Sergey Brin. The company's proprietary advertising service, Google AdWords, remains an important line of business and contributes to Google's revenue. Alphabet said it continued to enjoy strong growth in its advertising business during the quarter.