When it comes to running a successful business, having an efficient email system is essential. Gmail is one of the most popular email services, and it offers a range of features that make it ideal for businesses. With free business email, 15 GB of storage, a polished user interface, mobile apps, smart replies, and fantastic integration with the rest of the Google ecosystem, it's no wonder that many businesses choose Gmail as their email provider.
However, there are some advantages to paying for a Gmail business account. Here are some of the main reasons why you should consider paying for Gmail:
- Advanced security features: With a paid account, you get access to advanced security features such as two-factor authentication and encryption. This can help protect your business from cyber threats and data breaches.
- Integrations with other software: Because Gmail, Drive, and Google Calendar are so widely used, they're at the top of the list of other software providers when they create integrations for their own software. This makes it easier to manage your business from one platform.
- Free aliases: With a paid account, you can have free aliases for each email account so that you don't have to pay for these additional addresses.
- Record keeping: For record keeping and other purposes, it's also a good idea to keep your personal and business emails separate. With a paid account, you can easily do this.
Google Workspace offers three different pricing plans: Basic, Business Plus, and Enterprise. The Basic plan is suitable for small businesses and includes all the features mentioned above. The Business Plus plan is more suitable for medium-sized businesses and includes additional features such as unlimited storage and advanced security features. The Enterprise plan is designed for large businesses and includes even more advanced features.
In general, most business owners are primarily concerned with email, calendar, and file storage, so these are the features that you should focus on when choosing a plan. Even with all the robust features and security included, it's still affordable for small and medium-sized businesses.
In addition to the features mentioned above, there are also some deeper integrations available with a paid account. For example, you can save an attachment to your Gmail directly to Drive or set up a video hangout and have it stream & recordings directly to your YouTube account.
If you have a team and there are multiple people creating documents, it's important to have all of those accounts in your business account. This way, everyone will have access to the same documents and files.
Overall, paying for Gmail is worth it if you need access to advanced security features or deeper integrations with other software. However, in our opinion, you get a decent amount for what you pay, enough to comfortably run many of your company's key functions through Google Workspace.