Like the Google Maps application, Google My Business is free (this is the platform on which Google listings appear). The recent announcement of the closure of Google's G Suite Legacy account has caused a backlash, leading to a class action lawsuit. To help you understand more about free (and paid) exposure on Google, here are some of the most frequently asked questions (and answers). Google's response has been to offer the Essentials Starter plan for Google Workspace, which people can use for free.
When someone types certain keywords into a search engine, Google's algorithm analyzes all ads that bid on that query and takes into account several factors (not just the bid), including the quality of the ad and the experience relative to the page you're pointing to (which should be a landing page). However, in our opinion, you get a decent amount for what you pay, enough to comfortably run many of your company's key functions through Google Workspace. When one of my companies reaches the point where I have a team of employees, I always subscribe to G Suite to free up my time to grow the company.
You can pay to have your ad or page appear at the top (ads section) of Google search results. Unleash the business capabilities of Chrome OS, Chrome browser and Chrome devices, and free up IT to boost your workforce in the cloud. The only downside is that you can't use Gmail here either, so users are forced to move to a paid account. Google Workspace customers can access additional features for a limited promotional period.
If you want to learn more about how to rank on Google, check out our website for more information.