Use TikTok's Ad Manager to optimize your audience based on specific filters and keywords. Create similar audiences with the Ad Manager. That means carefully choosing your most loyal followers and letting TikTok discover identical profiles on the platform. Or, you can choose automatic creative optimization so that TikTok automatically selects some combinations of your ads, such as images, videos and text, and offers the best performing combinations.
TikTok's ad manager has created an intuitive reporting page that allows you to customize the spreadsheet. In addition, you can also read an interesting and detailed article on how to create an effective advertising campaign on TikTok here. Especially if you're dedicated to e-commerce, you might want to analyze TikTok ad data with data from other payment channels, Google Analytics and Shopify. Next, authorize your Google and TikTok Ads accounts and grant Supermetrics all the necessary permissions.