Be brief when using the TikTok platform. While you can create an ad that's up to 60 seconds long, the most impactful one will be around 15 seconds long. Video ads can last up to 60 seconds, but TikTok recommends keeping them between 21 and 34 seconds. This, combined with the editing style and the use of music, allowed the ad to appear less disruptive and fit natively into TikToker feeds.
This is an ad format that allows your brand to promote the organic content of a creator's TikTok account, which seems to come directly from the Creator and not from your brand. In addition, considering the advertising potential of TikTok, given that the number of users exceeds 1 billion and is expected to continue growing, having an advertising strategy will help you reach the right people. If you prefer to work with a TikTok creator on a personalized campaign, check out the TikTok creator marketplace. Therefore, we can safely say that organic TikTok ads for brands refer to content created for sharing on their feeds.
The vast majority of TikTok videos are recorded in a vertical format, which means that TikTok users don't expect to have to rotate the screen to see the next video on their For You page. This raw style of video images gives the ad an authentic feel, aligning it with the visual aesthetic of TikTok's organic content. But what's more interesting is the percentage of the adult population that TikTok ads can reach in countries outside North America, especially in the Middle East and Asia. Unlike the usual ads that force customers to leave TikTok, collection ads allow brand owners to promote a branded video with some product tiles at the bottom that lead to an instant gallery page.
TikTok offers an immersive full-screen experience, and more than 98% of the best-performing videos on TikTok use it. The main difference between organic and paid advertising on TikTok is that organic ads are published for free, while the latter has an expense.