The main benefit of Google Adwords is that it works faster than SEO. A well-optimized AdWords campaign can work much faster for a company to get the coveted first place in searches. Paid search advertising is an effective way to advertise directly to your audience at the time they need your service or product. It delivers excellent results for specific industries and, in specific cases, can be much more effective than using traditional “spray and pray” ads.
Google Ads also offers you the ability to schedule your ads in advance with certain rules. This means you can target your audience based on their demographics and appear on sites that are popular with your target audience. You can also bid on long-tail keyword search terms, such as “accounting software” for independent sellers.
Another benefit of Google Ads is that it's fully measurable. You can track the performance of your campaigns and make adjustments as needed to ensure you're getting the best return on investment. This makes it easier to optimize your campaigns and get the most out of your budget.
Lastly, search ads tend to drive more conversions than display ads because they connect advertisers with people who are actively searching for higher-intent products, so they're more likely to convert. This makes them a form of inbound marketing rather than outbound advertising because they help someone who has taken the first step to look for it.
Overall, Google Adwords is an effective way to reach your target audience and generate more leads and sales. With its powerful targeting capabilities and ability to measure performance, it's a great tool for any digital marketing strategy.