SEO is a subset of digital marketing and an SEO specialist will use a combination of digital marketing best practices and SEO strategies to achieve their goals. SEO and content marketing are two sides of the same coin, but they involve different activities and relate to different aspects of marketing. SEO is used to attract qualified traffic to a website, while content marketing is about keeping visitors engaged once they arrive on the site.
Search engine optimization (SEO) and search engine marketing (SEM) are two different approaches to increasing visibility in search engine results. SEO focuses on optimizing a website for organic search results, while SEM involves both organic and paid search. To optimize a website properly, both on-page and off-page optimization must be taken into account.
A digital marketing manager can work with an SEO specialist to increase the overall exposure of a company using digital media. Strategies shared by SEO experts and digital marketers include email marketing, content marketing, social media marketing, and mobile marketing.
The main difference between SEO and content marketing is that SEO is more technical and has to do with the design, structure, and behavior of the website, while content marketing is about getting more exposure online with the use of content.
Whether you're a blogger, webmaster or small business owner, it's important to understand the benefits of using SEO and content marketing as part of your digital marketing strategy.