TikTok's standard ad format is probably the most familiar to advertisers. The ads included in the feed are included in the user's For You feed. Video ads play automatically and allow users to like, comment, share and follow. LowerMyBills, a mortgage company, used ads in the feed and an instant TikTok page to help reach more users looking to refinance their mortgages.
With content that seemed native to the platform, TikTok states that the campaign caused a 20% decrease in CPA compared to the ads on the brand's platform, which did not incorporate the TikTok instant page. Like TopView ads, Brand Takeover ads are full-screen ads that can be static or dynamic images that are shown to users when they open the application. Users only see one Brand Takeover ad per day. Some of these ads even used videos from participating creators as advertising creativity.
TikTok noted that “the community submitted more than 167,000 videos for the challenge, generating 179 million views. Video ads appear in both the For You feed and the News Feed, and can be uploaded in. mp4,. mov,.
mpeg o.avi format. While business users can upload video ads of up to 60 seconds in length, TikTok recommends durations of 9 to 15 seconds for optimal interaction. Video ads have all the features of standard user content, including audio clips, effects, and transitions. We've listed above which TikTok ad format best suits the brand's different marketing needs, from increasing app downloads, increasing traffic to a landing page, increasing exposure and brand awareness, to generating authentic engagement and organic reach, or simply making things fun.
The best practice is to use this ad format together with the other formats available on TikTok to have a wider and deeper reach. TikTok has always had fun, entertainment and trust at the core of its core values, and it's not going to waste them with its ad formats. This ad format allows your video ad to last up to 60 seconds, offering an immersive viewing experience without any other competing content.