Be brief when using the TikTok platform. While you can create an ad that's up to 60 seconds long, the most impactful one will be around 15 seconds long. The best way to get exposure is to take advantage of the latest trends on TikTok. Taking advantage of trends gives you more chances of appearing on a user's For You page and, therefore, generating more visits and conversions.
The ads in the feed are ads that you create yourself. The types of ads integrated into the feed include image ads (which are like a billboard), video ads (such as a television commercial) and Spark ads (which increase the content you already have so that it appears in more people's feeds). There are also pangle ads and carousel ads, which are only available through TikTok's Audience Network and News Feed apps, respectively. First, you'll need to access the TikTok Ad Manager and create an account if you don't already have one.
You'll be able to see the ad and get information about the advertiser and their experience on TikTok, as well as the highlights of the ad itself. This type of research allows you to discover how other companies use TikTok ads to market their products and what kind of results they get. If you're not, consider trying out different types of publications. Maybe an obvious announcement from the Arkells isn't as appealing as a video of a musician hitting a member of the orchestra with his drumstick (those TikToks have less than 600 and more than 1.4 million views, respectively).
The vast majority of TikTok videos are recorded in a vertical format, which means that TikTok users don't expect to have to rotate the screen to see the next video on their For You page. You won't have to create multiple ads to try them out on your own, TikTok will take care of everything for you. As TikTok is a platform run by creators, don't rule out including TikTok stars and influencers in this exercise. TikTok offers an immersive full-screen experience, and more than 98% of the best-performing videos on TikTok use it.
These easy-to-use tools make it easy for you to create a powerful TikTok ad so you can get it right the first time. Managed brand ads may look like ads in the feed, but there's an additional format available for people who work with a TikTok sales representative (you can contact them to see if you're a good fit). Here you'll discover some ideas that TikTok has identified as best practices for creating well-performing ads. And as you'll soon discover when you read about the Business Creative Center, TikTok has created a comprehensive resource dedicated to researching other creators' ads.
Keep reading to learn how to set up TikTok for businesses, how to approach TikTok influencer marketing, and more.