Be brief when using the TikTok platform. While you can create an ad that's up to 60 seconds long, the most impactful one will be around 15 seconds long. The best way to ensure that the content of your video ad isn't trimmed is to keep the video length between 9 and 15 seconds. Make the first 3 to 10 seconds especially eye-catching and engaging to avoid losing viewers.
The best-performing TikTok ads highlight the key message or product in the first 3 seconds. In addition to that, we have a FAQ section that you can consult for more clarity. When choosing a TikTok ad format, it's crucial to consider your marketing strategy and desired level of engagement. Since more than 90% of users who have downloaded TikTok open it daily, using Brand Takeover ads can help reach a wider audience.
If you prefer to work with a TikTok creator on a personalized campaign, check out the TikTok creator marketplace. But for now, you can decide if you want TikTok to automatically generate combinations of your images, videos, and ad text. Each TikTok ad format offers unique opportunities for companies to showcase their creativity and reach new audiences. Therefore, we can safely say that organic TikTok ads for brands refer to content created for sharing on their feeds.
This is an ad format that allows your brand to promote the organic content of a creator's TikTok account, which seems to come directly from the Creator and not from your brand. These ads can last up to 60 seconds, but TikTok suggests keeping them between 9 and 15 seconds to improve engagement. Although Soona is a photography company that focuses on creating beautiful images, this TikTok video has a production quality more similar to that of other videos on the platform, which makes it look more like organic content than an advertisement. Unlike the usual ads that force customers to leave TikTok, collection ads allow brand owners to promote a branded video with some product tiles at the bottom that lead to an instant gallery page.
But what's more interesting is the percentage of the adult population that TikTok ads can reach in countries outside North America, especially in the Middle East and Asia.