Your business profile is a free tool that allows you to take charge of how your business appears on Google Search and Maps and rank higher on Google. With your business profile, you can connect with customers, post updates, list your products and services, accept online orders, customize your profile with photos, offers, publications and other content to help you rank on Google better, and much more. Turn people who find you on Google Search and Maps into new customers with a free business profile for your store or service area that will help you to rank higher on Google.
Google Business Profile is a free business listing from Google. It allows you to provide details and photos of your company, including your location, services and products. A google my business profile allows you to manage your online presence across the Google platform. Once you create and claim ownership of a Google my Business profile, you can access and edit all the information that appears in your ad, from business hours and location to any photo.
Beyond NAP, you should fill in your GBP with other useful details about your business. Google allows you to publish your schedule, a menu or list of services, and a description of your business. There are a number of attributes you can add to improve your profile, such as if you offer WIFI or if your location is wheelchair accessible. In particular, an ad for a local business is more likely to appear when people search for a nearby company using Google Maps.
Of course, users are looking for companies that have good star ratings and a positive sentiment in the content of the reviews. If you look at the example above, it's clear how much information a user can quickly and easily get just by browsing a handful of listings on Google Maps. Every company listed here appears only because it has a Google My Business listing, and like the Knowledge Graph, all the information you can see here comes from the company's GMB list. If you want your business to be discovered by a local audience, you'll need to familiarize yourself with local search engine optimization (SEO).
If you've worked to establish an online presence, customers will be able to find your company name and information such as your phone number, address, business hours, and more. If you're already signed in to a Google Account, you'll be automatically signed in to Google Business Profile Manager. Simplifying the customer journey through tools like this one will only lead to happier customers, which in turn should mean happier businesses. However, through the dashboard of your Google My Business account, you can provide hours, a link to your website, products and prices, attributes, and other details that make your business unique.
Learn how to apply for, optimize and maintain a Google My Business listing in the free BrightLocal Academy course. Adding an image to your logo will help increase its recognition, and being transparent about your online business adds credibility. The “what's new” option in Google Post allows companies to share general information about their store, products or services. Through photos and publications, companies can show their offers, their brand and even their personality.
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