TikTok uses a cost-per-mile (CPM) metric to charge for ads. This roughly translates into the advertiser paying 10 dollars or 9 pounds for every 1000 views. If you want to start an advertising campaign, you'll have a minimum budget of 500 dollars or 410 pounds. If you're going to start a branded hashtag challenge and want it to appear on the TikTok Discovery banner, you may have to pay up to $150,000 or 123,000 pounds.
In general, ads cost between 50,000 and 120,000 dollars or between 410 and 123 000 pounds. TikTok does a lot of the heavy lifting when it comes to getting your ads to the right people. Remember that they have a very advanced machine learning system, but there are still things you can do to increase the return on investment (ROI) and the return on advertising investment (ROAS). However, now that TikTok has introduced short native video ads, things are now much more affordable for brands that want to advertise on TikTok.
It's always difficult to make an exact comparison of the costs of social ad platforms, since there are many factors involved in the average, but if we analyze CPCs and CPMS, TikTok is more profitable than Facebook, Instagram and LinkedIn. This visual similarity leads to high engagement rates because TikTok users don't perceive those ads as advertising. However, any advertising on TikTok (or even managing a business TikTok account) will largely depend on the demographics of your expected customer base. While TikTok's other forms of marketing are relatively unofficial, you might prefer the structure of TikTok's official paid advertising program.
Native ads in the TikTok feed look similar to typical ads found on platforms such as Instagram or Twitter.