Statistics allow you to see how people find your business listing on the web. Because many customers find businesses on Google Search and Maps, Insights focuses on how customers use Search and Maps to find your ad and what they do once they find it. You can get statistics for individual ads or in bulk. Insights tracks the number of photos viewed on your Google business profile.
This data is often more useful for companies such as restaurants that offer photos of food or hotels that show photos of rooms and spaces for events. The Photo Views tool will also compare your views with those of companies similar to yours, which is useful when it comes to measuring interest compared to those of the competition. You'll see the number of views your ad has received on Google Search and Google Maps, and you'll also be able to see if customers are using a mobile or desktop device. You can create audience lists in Google Analytics that will then be available for segmentation and observation in Google Ads.
The information can be useful for determining the impact of the changes made after an audit of Google's business profile and for in-depth analysis of the metrics associated with your company. Restaurants that have enabled food orders through Google will also be able to view the statistics of orders placed for collection or delivery directly from your business profile on Google. If a customer is already looking for service professionals in their area and is looking at the Google Maps file, they will be much closer to making a purchase decision than if they were browsing your blogs. The information in the Google business profile also details information about the requests for guidance made to your company through your profile.
The menu content includes detailed information about the dishes, photos of the menu, and the menu link in your Google business profile. Having the number one position in Google Maps and in the organic rankings generated more than 40% of the traffic from that search query. Google provides two photo reports, which are useful for understanding how your ad compares to that of the competition. Once you've created a Google business profile sheet (formerly Google My Business) for your company, it will gather useful information that you can use to improve your online marketing strategy.
Most importantly, the information compares your number of photos with that of companies similar to yours, so you can decide if you need to adjust the number of photos you have in your Google business profile. Google Business Profile Insights (formerly known as Google My Business Insights) provides business owners with information about the performance of their business profile. Understanding what terms people use when searching for or finding your business can help you better optimize your website with similar keywords. For example, if you have a member area on your website where people must sign in to access content, you can send an identifier to Google Analytics.
The audiences you create can be used to modify your offers, show your ads only to certain people, and to generate detailed reports in Google Ads.