You can track the performance of your business profile for a specified period of time. Set a date range and learn how people interact with your business on Google, go to your business profile. At the top, select a date range for your report and select Apply. Get a full understanding of your customers on all devices and platforms.
Google Analytics provides you with the tools, free of charge, to understand the customer journey and improve marketing ROI. Google my business is a free tool that helps companies to be accessible on Google Maps & of Google search. It's an updated version of Google Analytics that completely changes the rules of the game and is the default option for all new users of Google Analytics. Unfortunately for social marketers, it's much more complicated to track social data in Google Analytics 4.Including your company in Google My Business allows your company to be more visible to your potential customers.
Also, try posting an ad on Google to capture the attention of potential customers who haven't discovered your business yet. Keep in mind that this category will only appear if your business listing appears at least once in a brand search. Like “View in search”, “View in maps” indicates the number of visits your business has received through Google Maps. An e-commerce business without a physical store or any digital business with a full online presence, etc.
Metrics give you information about how many customers directly searched for the name or location of your company. The search by discovery is the metric that provides you with information about a customer who has searched for a product, service or category that you offer and your business listing has appeared. Like the action on the phone, you can measure the number of times customers have sent you messages on the Google My Business listing. You can track the data whether your consumers search in a map search or if they find your company through a traditional Google search.
This is the statistics section of Google My Business that provides you with data on how many consumers have located your company through Google Map & of Google search. The direct search usually comes from people who are familiar with your company or who have heard of it. One of the main things you should track on Google My Business is how customers search for your company.