First, it's important to understand the different components that make up the SEO process. Technical SEO, On-page SEO and Off-Page SEO are all important elements that need to be mastered and harnessed in order to unlock the potential of your marketing efforts.
Next, you'll need to acquire the right set of skills. People often transition to jobs working in SEO from a variety of different fields, including marketing and communications, business, and IT. You can also attend digital marketing bootcamps or other SEO-focused courses to learn the fundamental concepts and technical tools that SEO specialists need to know.
Once you've developed your skills, it's time to build your experience. You can do this by creating and doing SEO work on your own website first. This will give you a good understanding of how SEO works and how it can be used to increase rankings, get more organic traffic and customers.
When it comes time to apply for an SEO job, it's important to emphasize your digital marketing training and skills on your resume. Showcase any projects you've worked on, such as organic traffic growth by 32%. You should also join Facebook groups that give you access to a ready-made peer network.
Finally, when it comes time for the interview, make sure you're prepared. Research the company beforehand and ask for 10% more than you think you will receive. You should also be familiar with one or more specific SEO tools.
Becoming an SEO expert is a challenging but rewarding process. With the right set of skills and knowledge, you can unlock the potential of your marketing efforts and transition into a successful career in SEO.