Google Ads can be a great way to increase leads and sales for your company if managed correctly. It provides a lot of flexibility and you can adjust your bids at any time. However, it is important to be aware of the potential pitfalls of using Google Ads. For example, if you make a spelling mistake in a keyword or neglect your landing page, Google will penalize you. Additionally, the bids you pay for may be lower than the revenue you receive from each visitor.
It is also important to understand the AdWords platform before investing in it. There is a lot of information available that Google doesn't want anyone to know. Additionally, there are many search terms available and it can be difficult to find the actual wasted ad spend. To make sure you are getting the most out of your AdWords campaign, it is important to do in-depth research before and while spending money on advertising.
Overall, Google Ads can be a great way for businesses to increase leads and sales if managed correctly. However, it is important to do research on your audience and how to reach them effectively before investing in an AdWords campaign.