To set up a TikTok ad campaign, just go to the TikTok Ad Manager. If you haven't created a TikTok ad manager account, you'll need to do so first. Branded Effects ads use 2D, 3D or AR to add images of your products to TikTok videos. Brands often create product stickers or filters that TikTok users can use when creating their videos.
These filters and stickers increase engagement and brand awareness, since their use usually involves playing brand-specific games. The TikTok For Business Ads Manager platform helps marketers create these ads, and you can choose from five different formats. Keep in mind that TikTok research shows that using the TikTok video editor can reduce the cost per action by up to 46%. To avoid delays, make sure that your ad meets the platform's advertising requirements and complies with its policies.
If you prefer to work with a TikTok creator on a personalized campaign, check out the TikTok creator marketplace. TikTok has 1 billion active users around the world, is available in 155 countries and has an advertising reach of approximately 885 million people. The name of each ad can be up to 512 characters long and is for internal use only (it doesn't appear in the ad itself). TikTok users interact with TikTok content more frequently and consistently than users of other platforms, which means that you're almost guaranteed to have an interaction.
But for now, you can decide if you want TikTok to automatically generate combinations of your images, videos, and ad text.